Company

About
TO STICK IN THE MIND, YOU NEED TO TICKLE THE SOUL... We are a creative agency focused on broadcast branding, design and promotion. We deliver from strategy to screen, from Brand Development, Design to Communication. KARMA is rapidly growing within the international creative industry, breaking boundaries to deliver the best creative. We use our creativity to bring your brand closer to your audience, building a brand that reaches far beyond the screen. We do this with a passion for great ideas, outstanding execution and lasting relationships. We work for the following clients: 101, 3FM, AVRO, BNN, Chellomedia, Clini Clowns, Comedy Central, KRO, MTV, NCRV, Omroep Flevoland, OUT TV, VPRO 3voor12, Vogelbescherming, WNF.

Nieuws

STASH MEDIA
11/6/2007
Leading international DVD Magazine STASH picked up our work for VPRO 3VOOR12 and published an article in STASH 38, which makes us very proud! Stash Media

IDENTITY MATTERS
11/6/2007
Dutch Design magazine Identity Matters covered a story about our agency and interviewed our Creative Director about his philosophy and thinking. good karma voor 3voor12 central

RECLAME WEEK
11/6/2007
Reclame Week picked up on our agency in general and our work voor 3VOOR12 specifically. Read the interview with our Creative Director, Danny Smit in issue no. 38. karma zaait zijn ziel

CREATIE
11/6/2007
The magazine Creatie covered our 3VOOR12 project in one of their issues. Droomopdracht

RECLAME WEEK
11/6/2007
On the cover of Reclame Week no. 36 our work for 3VOOR12 is shown. The small article that our work: Kick ass! 3voor karma

Vacatures

FREELANCE CREATIVES
We are a rapidly growing company and therefore always looking for creative freelancers that can help us. We are looking for: Animators, Motion Graphic Designers, Art Directors. If you are interested to work for us, just let us know.

INTERNSHIP @ KARMA
KARMA is searching for a enthusiastic and talented motion graphic designer for full time internship You will be working closely with our art directors, motion and 3d designers. - supporting our art directors and designers - make creative concepts and check if realizable . - making mood- and storyboards - delivering content in requested formats - Compositing, color correcting and editing - sharing nowledge and vision on (motion) design - keeping up to date, and sharing developments in the creative industry PROFILE You are proud of your portfolio, love the moving picture and have a extraordinary sense of form, color, typography and composition. You can translate this into motion, have a sense of timing and you can work with Adobe After Effects. You have good skills in the usual design programs such as Photoshop, Illustrator and Indesign. A plus will be if you have an interest / affinity / passion for 3D programs as Cinema 4D or Maya. Next to this you think 'out of the box', your pro-active, work efficient and are a good team player. Are you interested in this internship at KARMA please e-mail your motivation an resume to jobs@karma.tv For more information you can contact our HR manager Tamara van Tol on +31 (0)35 621 75 99

Team

DIEDERICK
OWNER
FOR AUDIO STRATEGY & DESIGN diederick@karma.tv
Started VHU in 2003 and KARMA in 2007. Focuses on audio strategy, design & production for VHU.

JEROEN
MOTION DESIGNER
jeroen@karma.tv
Studied at Design Academy HKU in Utrecht. Started at Karma in 2006.

ARNO
CREATIVE DIRECTOR KARMA MUSIC
FOR AUDIO DESIGN AND COMPOSING arno@karma.tv,
Worked as Sound Designer & Composer @ MTV Benelux. Started at VHU in 2005.

LEO
STRATEGIST
FOR BROADCAST, BRANDING AND STRATEGY leo@karma.tv
One of the most inspiring people in radio and television. As Program Director at national Dutch broadcaster RTL4 he was responsible for making the television station market-leader in the years 2000 to 2005. Later, as Television Director RTL Holland, hey successfully positioned and branded RTL 5 and RTL7. He now works as consultant nationally and internationally. His passion; branding, positioning and perfecting the flow off broadcasters.

OEGE
MEMBER SUPERVISORY BOARD
oege@karma.tv
One of the LEADING men behind the success of Endemol in Europe. Oege has has a long history at SBS Broadcasting, works closely with John de Mol for Talpa. Currently he is consulting ProSiebenSat.1 in Germany. At Karma he focusses on the the international expansion of Karma, but also at the other brands off mother company VHU Europe.

FLOOR
PROJECT MANAGER
Floor@karma.tv
Studied Journalism at Hogeschool Windesheim in Zwolle. Worked as creative, producer and set-dresser on several television productions.

TAMARA
HUMAN RESOURCE MANAGER
tamara@karma.tv
Studied HRM at University of Applied Sciences in Amsterdam. Worked as HRM @ CCCP Amsterdam.

RAYMOND
MANAGER PUBLISHING
FOR PUBLISHING & RIGHTS MANAGEMENT raymond@karma.tv
Over 20 years experience in Publishing. Worked as Publishing Manager @ BMG.

TON
ACCOUNTANT
ton@purejingles.com

BERBER
MARKETING MANAGER
berber@karma.tv

WILLEM
ART DIRECTOR
Floor@karma.tv
Studied electronics and quickly got a job in the television industry. Worked as 3D generalist, Motion Graphics Designer, VFX artist and Art Director at Kapstok, Newformation, RTL Nederland, Talpa and HollandCentraal.

PATRICK
CREATIVE DIRECTOR
patrick@karma.tv
Studied Graphic Design & Art Direction at St. Lucas. Patrick has 20 years experience in advertising as Art & Creative Director. He worked for agencies such as TBWA, Rapp Collins and Bruns van der Wijk and was Creative Director at MTV Benelux. He also spends long nights as a deejay and video gamer. When there's any time left he likes to read and write comics and graphic novels.

JOB
GENERAL MANAGER
JOB@karma.tv
Job was responsible for international sales at EndeMol for a couple of years.

Contact

You can find our creative heads in Hilversum, The Netherlands. Lindenheuvel 3 1217 JV Hilversum The Netherlands + 31 35 6255 365 info@karma.tv

Disclaimer

Please respect creativity and don't miss use any of the copy, images and sound that can be found on this website.

Productions

Teleac
elearning.teleac.nl/

Lately we did a lot of nice work for Teleac. A educational broadcaster on the Dutch public channels. Vrije Tijd TV (Free Time TV) is a progamme with short and practical courses for am audience from 6 to 96. We kept it smooth, sociable and cosy. If you are in search of a new hobby you know where to find it.

Teleac
www.teleac.nl/echtniet

'Echt niet!?' is a show around one simple question: Is it real or unreal? Or better: is it real science or a hoax? The contestants are shown some, mostly home-made, films with far-fetched content. Can they separate the 'non' from the 'sense'? Karma for their part made an opening title which looked more like a home video science test than some serious design work. Our humble apologies.

BNN
www.bnn.nl/page/voc

WHAT THE VOC? Dutch Broadcaster BNN delivers programmes for on a young audience. For 'Het Verbond van Ongeleide Correspondenten' (Union of Unguided Correspondents), which is a anarchistic journalistic programme, we developed opening titles and bumpers. Karma also created outdoor billboards: Smurf-icecream doesn't contain real Smurfs!

Teleac
www.teleac.nl/bovenkamer/

Science. But not as we know it. De Bovenkamer (The Attic Room... as in your brain) is a science programme for the Dutch broadcaster Teleac on public channel NL2. It is hosted by popular comedian Jan Jaap van der Wal who tries to make heavy science food a bit lighter. That's probably why Teleac went for our light-version of the opening titles.

WWF
www.wnf.nl/nl/home/index.cfm?splash=1

WWF used Karma for her 'Monkey In Trouble' commercial. Karma used kids to explain a very simple message: Chopping wood is killing monkeys. All plants and trees were created in post production.

UPC
www.upc.nl/televisie/abonnementenoverzicht/

Digital Channel - Instruction Films UPC Cable TV asked us to develop and produce several instruction films to communicate the qualities of their digital channel. We created simple stories with complex 3D models. One of the films - 'How To Order A Movie' - won a golden PromaxBDA Europe award in 2009.

RTV Utrecht
www.rtvutrecht.nl

Channel Identity The local broadcaster of Utrecht city, RTV Utrecht asked us to create a series of idents to communicate their brand equity. We just showed the beauty of the city. Each ident was based on a particular season.

3FM
www.3fm.nl/

Every year Dutch popular radio station 3FM awards a prize to the best songs and artists of the year. They asked Karma to cooperate with advertising agency Y&R. Together we created and produced several TV commercials to promote the 3FM Awards 2009.

VPRO 3VOOR12
www.3voor12.vpro.nl
SEPT 2007
VPRO 3VOOR12 CHANNEL IDENTITY
VPRO requested us to surprise a sophisticated audience with a fresh image to enhance the brand position of it's digital channel 3VOOR12 Central. We created a channel identity, that is very inspiring, and enhances the progressive programming and niche positioning. Musically it pushes the boundaries. The typography became the binding element between the shows. For the creation of the sequences we combined many techniques. The result is a distinctive channel identity re-enforcing the positioning as edgy & progressive music channel.
3VOOR12 is a progressive, leading music channel in the Netherlands, that is showing the latest from all music styles first. The inspiring on-air identity has to strengthen their brand position in the market place.

RTL
rtl.nl/programma/angstvanger

Dutch broadcaster RTL asked Karma to design the opening titles for Angstvanger (Fear Catcher). In this pilot - what will become a serie in 2010 - a life alchemist talks with people about their fears and phobia. With minmal means Karma created some smooth titles with some lofty music.

COMEDY CENTRAL
www.comedycentral.nl

Comedy Central is one of the international brands of MTV Networks and launched in the Netherlands in April 2007. We were asked to make comedy top of mind in a saturated market. For this one stop destination of comedy we created a distinctive identity to establish a position in the Dutch TV market. The identity expresses the positive, entertaining and relaxing characteristics of humor. Besides, the identity emphasises the one stop destination of comedy in a clean and clear way. It focuses on Comedy Central as the central station for all comedy. Comedy Central realised a market share of almost 1% in a very short period and a spontaneous awareness of 30% within 3 months.

NPO
www.telefilm.nl

For the NPO we have created and produced the opening titles for 6 Dutch Top movies called Telefilm. We created and produced the opening titles including the audio and the print and outdoor campaign. Telefilm aired on public channel NL3.

Radio Bitches
www.radiobitches.nl/

The Radio Bitches is like a Miss World election for female radio disc jockeys. You won't win an award with you looks only though. It's all about attitude and professionalism. This opening title was projected on a screen with a width of almost 20 metres (60 feet)! Talking about bitches.

RTL
rtl.nl/actueel/rtlboulevard/home

Karma designed and produced a 3D animation bumper for the popular showbiz & entertainment programme: RTL Boulevard.

VARA

Karma delivered design and audio for this musical and playful show presented by radio personality Giel Beelen an TV host Paul de Leeuw. The show is a re-make of an old programme which was being aired in 1961. In the new show new songs are being judged by a four-headed jury. Together with the audience they decide what songs are top and which aren't (flop). The song with the most 'tops' is going to be played during the popular radio show of co-host Giel Beelen.

VERONICA
www.veronicatv.nl

Complete on-air branding

VARA \ NPO
omroep.vara.nl/Consumenten24.4413.0.html

Zendervormgeving van het digitale themakanaal.

COMEDY CENTRAL

Complete on-air branding for digital channel 'Comedy Central Family'

Ziggo
www.ziggo.nl

When Ziggo Cable Television came with a new digital channel they asked Karma to come with a suitable channel identity. They needed a good-looking and smart operating system of templates which they could fill with variated content. The work we delivered was not only eye candy. It took some gooood thinking to work out the smooth flow.

VARA
www.vara.nl

For the VARA we have created and produced logo and opening titles for the new show of Giel Beelen, called Factor Giel. In this show radio DJ and personality Giel Beelen ondergoes extreme experiments to see how far he can go physically and psychologically. The show is produced by the VARA and will air on NL 3.

MTV
www.mtv.nl
2007
MTV ROLLER SCATING GIRL
MTV's mission is to inspire youth. To enhance MTV's mission and brand position we created image idents to express the creative and inspiring values of MTV. These image idents aired on MTV Benelux.
Karma

WWF
www.wnf.nl

For the World Wildlife Fund we created and produced a 45" TV commercial for their campaign called 'De Wonderen zijn de Wereld nog niet uit'. The objective of this campaign is to raise awareness about the threatened nature and animals in the world by showing it's beauty. The campaign will be running the whole year.

COMEDY CENTRAL
media.mtvnetworks.nl/comedycentral

We have been asked by Comedy Central to develop a b2b campaign to create awareness for Comedy Central among RTV planners and directors at media agencies with a focus on the success of Comedy Central. Therefore we have developed a 'Piece of the pie' campaign. The campaign was focused on the piece of the pie that Comedy Central has realised, which is a market share of 1.8% within the target audience 20 - 49. The campaign existed of a teaser that was sent out to 400 people, followed by 400 pie's that were sent out to these people, a website that was available for more information and print ads that appeared in different business media.

RED BULL
www.redbull.nl

We have been asked by Red Bull to create and produce all their branded video content that will air on MTV this year. The Red Bull events that will take place are: 5 Pics, Backyard Digger, Julien Dupont, Surf Camp, BC1, Battle of the North Sea, Music Academy and Soundclash. Depending on the event, we create logo's, cromo's, promo's, chunks, webclips, outdoor, print, flyers. All the branded video content excists of audio we specifically compose for these projects.

3FM
www.3fm.nl
2007
3FM Awards SHOW AUDIO
For public radio station 3FM we created and produced a 20" TV commercial to promote the 3FM Awards 2007.
Karma

KRO
www.kro.nl/
2007
OPENING TITLES
Public channel KRO aired a travel show called 'Holy Shit' with presenter Sebastiaan Labrie. In this program Sebastiaan travels to different places in the world in search for local relligious events. We created the opening titles including the audio. We have focussed on the presenter as he is very characteristic and very involved in the show. We have created a mysterious leader to capture the essence of the show. The show realised a market share of 3% on average within the viewing population 6+.
Karma

NPO
www.npo.nl

For the NPO we have created and produced the opening titles for the Cultural Festivals that will be taking place this Summer. A registration of these events will be aired on NL 2 throughout the Summer. We created and produced the opening titles including the audio and the print and outdoor campaign.

BNN
www.bnn.nl
SEPT 2007
BNN OPENING TITLES
Together with newsshow NOVA, youth channel BNN, has developed a daily, satirical newsshow, called: ‘De Nieuwste Show’. This show has been developed to reach youth and to bring daily news to them in a different way. We have developed the opening titles for the show. As the show needs to trigger young people to think about actualities happening in the world, we have translated this into the creative. We have developed a style that is bold and over the top to make a statement. During the week ‘De Nieuwste Show’ can be seen on NL 1 and realises on average 7% market share within the viewing population 6+.
Karma

COMEDY CENTRAL
www.comedycentral.nl
APR 2007
COMEDY CENTRAL CHANNEL IDENTITY
Comedy Central is one of the international brands of MTV Networks and launched in the Netherlands in April 2007. We were asked to make comedy top of mind in a saturated market. For this one stop destination of comedy we created a distinctive identity to establish a position in the Dutch TV market. The identity expresses the positive, entertaining and relaxing characteristics of humor. Besides, the identity emphasises the one stop destination of comedy in a clean and clear way. It focuses on Comedy Central as the central station for all comedy. Comedy Central realised a market share of almost 1% in a very short period and a spontaneous awareness of 30% within 3 months.
Karma

MTV
www.mtv.nl
January 2007
OPENING TITLES
MTV developed a special TV evening, called Mainstage Friday, excisting of MTV's top shows. We developed the promo spots including the audio for the Mainstage Friday. The promo spots were aired on MTV Benelux.
Right

OMROEP FLEVOLAND
www.omroepflevoland.nl

We were asked to change the perception of local news for Omroep Flevoland. We have focussed Omroep Flevoland as the professional regional newscaster and developed their total identity. From strategy to screen. We have advised Omroep Flevoland on strategic brand level and created their brand map to direct the organisation into the right direction. Based on the brand map we have developed the corporate identity of Omroep Flevoland. From channel identity to website to office stationary to business cards, we created and produced the total identity for Omroep Flevoland. Our brand map is helping the channel to change their thinking. It has become the guide for the creation of content, delivery and communication.

BNN
www.bnn.nl
OKT 2007
OPENING TITLES
'De Beste Bits' is a BNN program airing on public channel NL 3. The program shows the best bits of the content of BNN's web- and digital channel 101. We created and produced the opening titles including the audio. Our inspiration is taken from the definition of a bit, a small block of wood, falling apart in many even smaller blocks of wood. 101 can be seen on NL 3 and realises on average 3.5% market share within the viewing population 6+.
Karma

VARA
omroep.vara.nl
2007
'Het Hof van Joosten' Opening titles plus audio and promoiton
Public channel VARA developed a court show called 'Het Hof van Joosten’. In this program court cases were presented to a audience who had to tell if people were guilty or not guilty. We created and produced the opening titles including the audio. The program aired on public channel NL 2.
Karma

NCRV
www.ncrv.nl
SEPT 2007
OPENING TITLES
Public channel NCRV developed a new show called 'Het Derde Testament'. This religious program shows personal beliefs of people based on the Bible. We created and produced the opening titles including the audio. Our inspiration is taken from the Bible itself, to which people add their own personal spiritual beliefs. The show realises a market share of 2.5% on average within the viewing population 6+.
Karma

WWF
www.wwf.nl
2007
World Wide Fund for Nature 'Amazone' CAMPAIGN
For the World Wildlife Fund we created and produced their campaign called 'Amazone'. The objective of this campaign was to raise awareness about the threatened wildlife in the Amazone forest. We developed a TV commercial, radio commercials, outdoor posters, website and a viral campaign. The campaign was very successfull in terms of awareness and donations.
Karma

BOSE
www.bose.nl
2007
BOSE CAMPAIGN
For BOSE we created and produced a 20" TV commercial to promote their I-pod Sound Dock.
Karma

Media

101
CHANNEL IDENTITY

MTV
BRANDING

BNN
OPENING TITLES

VPRO 3VOOR12
CHANNEL IDENTITY

COMEDY CENTRAL
CHANNEL IDENTITY

BOSE
BRANDING

BNN
OPENING TITLES

NCRV
OPENING TITLES

KRO
OPENING TITLES

WWF
CAMPAIGN

WWF
CAMPAIGN

LEVI'S
BRANDING

MTV
BRANDING

3FM
BRANDING

VARA
OPENING TITLES

UPC
CHANNEL IDENTITY

AVRO
OPENING TITLES

OMROEP FLEVOLAND
CORPORATE IDENTITY

COMEDY CENTRAL
Navigation

VPRO 3VOOR12
CHILL NON STOP

VPRO 3VOOR12
CHARTS

VPRO 3VOOR12
GLOEIENDE PLAAT

VPRO 3VOOR12
IN SESSIE

VPRO 3VOOR12
MUSIC NON STOP

VPRO 3VOOR12
NICHE

VPRO 3VOOR12
NL

VPRO 3VOOR12
MY3VOOR12

VPRO 3VOOR12
LIVE

VPRO 3VOOR12
PRESENTEERT

COMEDY CENTRAL
Card

COMEDY CENTRAL
Front of the box

COMEDY CENTRAL
Inside of the box

COMEDY CENTRAL
Inside of the box

COMEDY CENTRAL
Print ad

COMEDY CENTRAL
Webpage

VARA
HvJ PROMO

OUT TV
OUT TV

OUT TV
IDENT 2

OUT TV
IDENT 3

OUT TV
PROMO EIND

NPO
TELEFILM

NPO
CULTURAL FESTIVALS

VARA
FACTOR GIEL

RED BULL
5PICS

RED BULL
BACKYARD DIGGER

WWF
WONDERS OF NATURE

WWF
WONDERS OF NATURE

VARA
Top of flop

VERONICA
ON AIR PACKAGE

UPC
Childproof Lock

UPC
How to order a Movie

COMEDY CENTRAL
FAMILY

COMEDY CENTRAL
CHANNEL IDENTITY

3FM
3FM Awards 09 TVC

3FM
3FM Awards 09 Tag On

3FM
3FM Awards 09 Tag On

BNN
VOC Leader package

WWF
MONKEYS IN TROUBLE

WWF
MONKEYS IN TROUBLE - text message

RTV Utrecht
Ident 01

RTV Utrecht
Ident 02

RTV Utrecht
Ident 03

RTV Utrecht
Ident 04

RTV Utrecht
Ident 05

RTV Utrecht
Ident 06

Ziggo
Channel Identity

RTL
RTL Boulevard

RTL
Angstvanger

UPC
Extending your Subscription

UPC
Missed a Programme?

UPC
Finding Movies

VPRO 3VOOR12
GLOEIENDE PLAAT Promo

VPRO 3VOOR12
NL Promo

VPRO 3VOOR12
NL+ Promo

VPRO 3VOOR12
PRESENTS Promo

VPRO 3VOOR12
CHARTS Promo

VPRO 3VOOR12
IN SESSIE Promo

VPRO 3VOOR12
MY3VOOR12 Promo

Teleac
Echt Niet!?

Teleac
Vrije Tijd TV

Teleac
De Bovenkamer

VARA \ NPO
Consumenten 24

Ziggo
Digital Television

BNN
101 Barz

NCRV
So Father, So Juvenile Son

RTL
Ibiza 24/7

Radio Bitches
Radio Bitches

Ziggo Barker
Ziggo Barker Channel